| Car rental firm offers hybrids
A -- The car rental business is slowly undergoing a green evolution, packing its fleets with more hybrids and fuel efficient vehicles. But so far, it's been a cautious transition, since there's no telling whether consumer demand will meet the supply. Enterprise Rent-A-Car, the nation's largest car rental company, launched one of its more ambitious efforts Wednesday, opening four new "green branches" in Atlanta. About 60 percent of the vehicles at the chain's stores will be hybrids or other fuel-efficient vehicles. The company said it's a response to the consumer demand in Atlanta, which may reflect gas prices that could reach $4 per gallon this summer. Some analysts, though, wonder whether consumers will be willing to dish out premiums that typically range from $5 to $15 a day for a hybrid.
Costco Travel Selects Enterprise Rent-A-Car as a Preferred Provider
ST. LOUIS and ISSAQUAH, Wash., April 14 -- Costco Travel and Enterprise Rent-A-Car, North America's largest rental car company, today announced a preferred provider relationship that will allow the more than 38 million Costco members to save on car rentals at any of Enterprise's more than 7,000 locations worldwide. "We're very pleased to add Enterprise to our rental car program. The company joins our other partners in recognizing the importance of providing Costco members a quality product, quality service and exceptional value. Our rental car program is very successful and popular among traveling Costco members, and we're confident Enterprise will enhance our existing program by offering members more accessibility to rent a car in their neighborhood locations," said Shannon Parker, general merchandising manager for Costco Travel.
Enterprise Rent-A-Car, Costco offer car rental savings
Enterprise Rent-A-Car and Costco Travel announced Monday a preferred provider relationship that will allow Costco members to save on car rentals at any of Enterprise's more than 7,000 locations worldwide. The Costco member special pricing is reduced from Enterprise's normal rates. Costco has more than 38 million members. There are two Costco and 15 Enterprise Rent-A-Car locations in the St. Louis area. Issaquah, Wash.-based Costco Travel is a wholly owned subsidiary of Costco Wholesale, the global giant in membership warehouse organizations. Enterprise Rent-A-Car is the largest privately held company in St. Louis with more than $9.5 billion in 2007 revenue. matthewallen@bizjournals.com .
Enterprise to offer greener cars
A car rental company is featuring more fuel-efficient vehicles. Enterprise Rent-A-Car opened four green rental locations in Atlanta Wednesday. Sixty percent of their vehicles will be hybrids and other fuel-efficient models. Enterprise says it's due to customer demand for more fuel-efficient models as gas prices rise. Enterprise is the nation's largest car rental agency. There's no word on when it plans to add more fuel-efficient vehicles in the Chicago area. .
Rental cars going 'green'
The car rental business is slowly undergoing a green evolution, packing its fleets with more hybrids and fuel efficient vehicles. But so far, it's been a cautious transition, since there's no telling whether consumer demand will meet the supply. Enterprise Rent-A-Car, the nation's largest car rental company, launched one of its more ambitious efforts this week, opening four new "green branches" in Atlanta. About 60 percent of the vehicles at the chain's stores will be hybrids or other fuel-efficient vehicles. The company said it's a response to the consumer demand in Atlanta, which may reflect gas prices that could reach $4 per gallon this summer. Other rental giants also say they're trying to keep pace with a growing appetite for environmentally friendly cars.
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